Fur: In the Line of Fire

A article posted in the Los Angeles Times on March 28, 2010 states a tribute to People for the Ethical Treatment of Animals, or more commonly known as PETA, an organization that's at least as well known for its strategies as it causes. As of this year PETA celebrates its 30 year anniversary, the group has been enormously successful, in its use of celebrating power and out spoken blunt publicity in making a firm stand against fur. Among all the Supporters this organization has gathered over the decades, they also have gathered enemies such as Vogue editor Anna Wintour, which PETA ever so nicely splashed blood-colored red paint on. the Virginia-based nonprofit deserves much earned credit in the 30% decrease in mink imports in 2009 versus 2008, 40% down in the demand for alligator and crocodile hides used in handbags and boots. PETA has also put a helping hand by stopping the selling of fur and hides in numerous retailers. Among some of the retailers are the international Stockholm-based H&M, have vowed to stop selling exotic skins, such as snake, lizard, alligator, crocodile, kangaroo, shark and stingray. The Internet retail Overstock.com has vowed to stop selling fur. L.A-based retail chain Forever 21 now only sells faux fur. Just as the retailers such designers as Donna Karan, Calvin Klein and Tommy Hilfiger have pledged to stop using fur in their jackets, boots and handbags. PETA has made a hug difference in the miss treatment of animals in the fashion industry and shall be extremely rewarded for their fine fight.

http://www.latimes.com/features/image/la-ig-peta-20100328,0,5375123,full.story