Consumer Behavior Article

http://www.stylelist.com/2010/01/14/cristiano-ronaldo-six-pack-emporio-armani-underwear-jeans-ad-campaign/

A zoolander faced, half naked stud is the new face for Emporio Armani. Leaving woman day dreaming and men jealous enough to by the product and try to be him. Armani has safely made the switch from soccer god David Beckham to angelic soccer angel Cristiano Ronaldo. Armani's new pick has been successfully approved by there consumer and women. I think that Armani doesn't only make great styles and clothes but also has impeccable tastes in men.

Fad

Madonna being one of the 80's top icons not only for her music but also for her sense of style. The cone shaped tops she wore came in style and were accepted quick. This style was considered a fad because even though it marketed easy only a small amount of the population could wear it. This style was embraced with great enthusiasm and then dropped by society quickly.

Classic

A classic clothing item is a cardigan sweater. No matter what shape, texture, or color. The cardigan sweater can be worn all year round. It is a versatile piece that can go with any type of an individuals style. You can find this piece anywhere from high end boutique stores to main stream department stores.

Trend

One trend that has been in the fashion world for decades is off the shoulder dresses. As of today off the shoulder dresses are popular. Many high end designers have created this look for well known celebrities. A majority of the population has accepted this style making it available to every consumer.